On a chaotic Christmas Eve at the struggling K-SAW 101.5, folksy host Bucky Bullard tries to keep his live "Tradio" show from being its last. As the quirky, desperate residents of Brady, Texas, flood the lines with hysterical last-minute swaps, a turkey for trading cards, pork for dog-walking, a guitar for a shot at family peace, their disparate crises hilariously intertwine. The show becomes an uproarious race against the clock, where the only thing harder than making a trade is untangling a town full of secrets, hurt feelings, and one spectacularly bad electrician, all to prove that the heart of their community, and the spirit of Christmas, is worth more than any deal.