A play about the nexus of neuroscience, marketing, love, and art. "A love story about an ex-artist named Amy who participates in an experimental study conducted by her husband, a cognitive neuroscientist named Stephen...Einhorn handles the depths of these kinds of [neuroscientific] dilemmas with an impressive ease. As a neuroscience writer, I can attest that this is difficult to achieve." - Stephen Macknik, Scientific American.