How to Conquer America: A Mostly True History of YogurtbyDavid Myers
In 1975, un-proven research assistant Arlene Hoffman created the ad campaign that transformed a queer fermented milk product into the 9 billion dollar a year phenomena it is today. Now, with the ghost of her dead immigrant father, Arlene will tell us how she did it. A story of culture, appropriation, family and the American Dream.
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How to Conquer America: A Mostly True History of Yogurt