Charlie is in love with Shirley, the Kodak Color Girl. With fair skin and auburn hair, she is the basis on which all photographs are color balanced. But when Gloria, an African-American employee asks for his help after the disappearance of her daughter, they question the limitations of technology as they explore how we perceive light, color, and beauty. Looks Like Pretty examines who is seen and who is invisible, and how science and technology play a role in manipulating the narrative.