Profitable Island is about the participants on a Love Island-style reality show set at a resort in Mexico. The participants are desperate to raise their social profiles and become influencers. They vie for camera time, but their efforts are thwarted by a menacing visitor and encroaching violence. They are convinced to help a Coyote get a family across the border. Later, they learn they may have human trafficked the family. It's too late to correct their cooperation. A politician gets involved to save his son who is one of the participants. The rest are left on their own, hoping that the television network will save them.