“ This play does an incredible job of diving deep into office politics from the power plays, favoritism, and the surprising relationships that evolve. Questions are answered at exactly the right time, keeping the audience on their toes throughout and each character is so uniquely specific and filled with their own agency that we know they have a full life outside of their scenes. Doug's use of language to enhance and create characters is an incredible lesson on dialogue and crafting honest and compelling characters. ”

“ I was reading "The Fierce Urgency of Now" while riding the train into New York, and almost took an unintended ride back to Philly! That's how engrossed I was in this wonderful comedy. Everything about it is pitch perfect from the pace of agency life to the crazy demands of the clients to the relationship between Kyle and Dodo. Reading it put me right back in my days in an advertising agency. And it's funny and incisive to boot. Can't wait to see it on the stage. ”

“ This play succeeds for me where other fictional takes on advertising - i.e. "Mad Men" - fall short. It critiques without simultaneously glamorizing, all the while maintaining an understated, even tone that keeps your eye trained on the masterfully subtle characterization that is the play's lifeblood. Any audience/reader is the richer for experiencing this piece! ”

“ DeVita has assembled a compelling and distinct collection of colorful characters. While Kyle's journey is at the center of the piece, DeVita ensures that the entire supporting cast receives satisfying story arcs themselves. The advertising world also comes alive in these briskly moving scenes in a skillful example of theatrical "showing vs. telling." The fast-moving plot kept me engaged enough to read it through in one sitting, and I loved the way that the scene transitions toyed with the flexible boundary between the cinematic and the theatrical. Hope to see a production of this some day soon! ”